Archive for the ‘Facebook’ Category

The category of print publishing that has arguably been least devastated by the ravages of online audience migration, and also therefore has retained a higher proportion of its advertising revenues, is Niche Publications. But the end is nigh.
The perceived wisdom to date has been “The more niche the better”. Print publications with an audience of [...]

Global Social Networking sensation Facebook has been used predominantly to date by individuals. And plenty of them. And what do you get wherever large numbers of eyeballs congregate? Answer, adverts.  But that doesn’t automatically mean that Facebook is a great advertising platform for everybody. And it doesn’t mean that Facebook Ads are the only way [...]


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