Nothing amazes me more than the incredibly poorly implemented campaigns that we regularly compete with in Google Adwords. OK, some campaigns are implemented at a very high level by the end user. The user establishes a basic campaign and pays through the nose for ineffective “head” keywords that don’t convert to business. But they save [...]
If you’re wondering why your SEO Agency hasn’t managed to satisfactorily improve your Google ranking, ask them if they have promoted links back to the site within a blog network. If they give you a blank look, see them off the premises (or phone) and call SearchVista. The value of a well constructed blog network [...]
Google Local Business listings are completely FREE and they promote your business for various keyphrases in your local area. They also push your business name and they include a map and contact details. But many businesses do not take advantage. SearchVista deploy managed local business centre listings routinely for all SEO clients.
Google Local Business Centre
Optimisation [...]
As you delve deeper and deeper into the wonderful world of SEO, it’s sometimes helpful to remember the basic tenets of successful on-page optimisation. It amazes me how often I see pages that have clearly been optimised, for example for main keywords plus geographic terms, yet omit to exploit the basic high value on-page elements. [...]
Welcome to the new SearchVista website and the first SearchVista Blog Post. We’ll endeavour to share our knowledge of SEO, PPC and Wordpress development through our blog.