What’s eating Twitter?

29 Oct
2015

What’s eating Twitter?

  With stories linking the CEO Jack Dorsey to an early exit of his prospectively short ‘permanent’ role at Twitter, what does it take for a social media platform to really perform? Despite posting a rise in revenue for three months to September, “pace of growth in active users was

06 Aug
2015

What’s happened to Adwords text ad URL’s?

  Confused by Google’s ongoing change from Destination to Final URL? It’s not surprising. True to form, Google implement a major change requiring agencies to devote a huge number of man hours and barely even a communication other than the normal vague announcements. Just to clarify, this is what you

31 Jul
2015

SEO in plain English

If you’re a business owner and don’t know what SEO is, you’ve come to the right place. SEO or Search Engine Optimisation, much like Ronseal “does exactly what it says on the tin”. SEO is the practice of making sure a business ticks all of the right boxes to make the

15 Apr
2015

Google ruined my Sunday, could it ruin yours?

Living in Southern California has its perks and its down falls. However facing a limited water supply because of the historic drought is not the main concern of this ‘Soccer’ fan. This Sunday as I couldn’t see the Manchester derby live, I spent the morning ignoring my smartphone and computer, like a

18 Dec
2014

How the Internet will make honest men out of us all.

A customer calls up to ask for help and is told that you’re too busy. He asks you a question and you ask if he’s deaf. He pulls out his phone, searches “your business” and writes exactly what he thinks of you and your business in brilliantly brutal and concise

23 Nov
2014

“Facebook for Work” all set to take on LinkedIn

The internet is bubbling with energy as it always does when there is news from Mark Zuckerberg, and its not fashion tips. It is not often that the internet giants will miss out on a potential market, the land of social media marketing for businesses is no exception. It’s becoming

17 Sep
2014

The Latest Adwords Outrage

I can’t actually believe that I’m writing this, because even being well aware of Google’s ability to maximise share price directly by reducing adwords campaign efficiency for it’s users, this one really takes the biscuit. We all know that the best return on investment from Adwords is when a campaign

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