Compulsive Clickers and how to stop them wasting your ads budget! Despite Facebook offering encyclopaedic targeting criteria, there is still a lot of mystery involved in how Facebook decides where and who to deliver your ads to. Let’s say you narrow your audience down to 20,000. With a small budget
What’s eating Twitter?
With stories linking the CEO Jack Dorsey to an early exit of his prospectively short ‘permanent’ role at Twitter, what does it take for a social media platform to really perform? Despite posting a rise in revenue for three months to September, “pace of growth in active users was
“Facebook for Work” all set to take on LinkedIn
The internet is bubbling with energy as it always does when there is news from Mark Zuckerberg, and its not fashion tips. It is not often that the internet giants will miss out on a potential market, the land of social media marketing for businesses is no exception. It’s becoming
The Latest Adwords Outrage
I can’t actually believe that I’m writing this, because even being well aware of Google’s ability to maximise share price directly by reducing adwords campaign efficiency for it’s users, this one really takes the biscuit. We all know that the best return on investment from Adwords is when a campaign
Why Facebook Signals The End Of Niche Print Titles
The category of print publishing that has arguably been least devastated by the ravages of online audience migration, and also therefore has retained a higher proportion of its advertising revenues, is Niche Publications. But the end is nigh. The perceived wisdom to date has been “The more niche the better”.
Use Facebook As A Tool To Boost Business?
Global Social Networking sensation Facebook has been used predominantly to date by individuals. And plenty of them. And what do you get wherever large numbers of eyeballs congregate? Answer, adverts. But that doesn’t automatically mean that Facebook is a great advertising platform for everybody. And it doesn’t mean that Facebook