PPC

06 Aug
2015

What’s happened to Adwords text ad URL’s?

  Confused by Google’s ongoing change from Destination to Final URL? It’s not surprising. True to form, Google implement a major change requiring agencies to devote a huge number of man hours and barely even a communication other than the normal vague announcements. Just to clarify, this is what you

15 Apr
2015

Google ruined my Sunday, could it ruin yours?

Living in Southern California has its perks and its down falls. However facing a limited water supply because of the historic drought is not the main concern of this ‘Soccer’ fan. This Sunday as I couldn’t see the Manchester derby live, I spent the morning ignoring my smartphone and computer, like a

26 Mar
2013

Maximise Your Adwords Quality Score

Nothing amazes me more than the incredibly poorly implemented campaigns that we regularly compete with in Google Adwords. OK, some campaigns are implemented at a very high level by the end user. The user establishes a basic campaign and pays through the nose for ineffective “head” keywords that don’t convert