Social Media Management

Social Media Management

Do you tweet, follow, hoot, pin, post, link or share? Well your customers do.
Searchvista can offer full-service social media management services. From ensuring your social media set-up is optimised from a SEO perspective to daily activity, including managing paid advertising campaigns.

Transform your social media presence with high-quality content, daily activity, and growing an online community of potential customers.

We create a fully bespoke social media service for each client and therefore it is important to work closely with you and your business. In order to manage your social media presence its vital that we understand your target audience and their motivation to follow you on social media. This is key to determine how to best connect with, and grow your audience. Knowing your USPs and understanding your customers well, will help give your brand a voice that means we will be able to create and curate content that resonates with your followers.

There are a number of reasons why an active social media management is important for your business’ overall online footprint. The primary objective being the driving of traffic to your business of relevant and potential customers. This is achieved principally by sharing and creating compelling content that not just refers to your products or services but also content that is of interest to your customers. That way we initially grow your community of followers before converting them with the appropriate product or service pushing posts.

Another fantastic benefit of keeping active on social media is that it gives customers confidence in your business. Customers are reassured that you are easily discovered online, and have less worry about your after sales support systems. Social media platforms are also another path that customers can review and interact with your business, so by responding to feedback as it comes in shows that you care about your customer interactions. Having these platforms not just makes your business easier to discover and so harness more customer interactions, but it also allows you to steer those interactions in your favour. Managing your reputation online is a critical part of any marketing strategy and social media provides you with a fast and effective way to do this.

Perhaps the greatest potential of social media marketing lies in the paid advertisements. Targeting ads through social allows for a much more specific audience reach. You can choose who your ads are shown to in an incredible amount of detail, including; income, geographic position, job title, interest, age, family make-up and many more. A narrowly targeted audience ultimately translates to lower cost per click. Also in terms of ad quality social can vastly out do what is available through Google Adwords campaigns. Where as usual PPC campaigns just offer text ads, on social you can promote videos, or have a carousel of images promoting various products/services in one ad.

Social media as an SEO ranking signal is increasing in importance. Being talked about and mentioned on social media is a positive signal that shows you are popular and have content worth sharing and talking about. This in turn drives Google to regard your website as being more authoritative, which is one of the many signals that helps your website rank better in organic SEO.

Social media management from Searchvista…
We will create an authentic voice to represent you, and to interact with your customers. But in the end its your product that interests the followers. Working together we can share success stories from customers and even promote offers, all feeding in to a successful social media campaign.

  • We ensure that you are represented on all relevant social media platforms, creating and optimising your pages as required.
  • We clean up any existing pages and merge or close any duplicate pages, to provide a clean social media platform.
  • Help you to get the first followers under your wing.
  • Advise you on what content to share and how often.

For those of you looking for a more complete social media solution we can provide comprehensive coverage of numerous social media profiles as a continuing service and all based around a fixed monthly payment. Working closely with you, we establish the platforms to be covered and the types of content that will work best. We agree deliverables and you then leave all the rest to us.

We post, tweet and manage to ensure growth of all platforms whilst you get on with the important job of running your business. We will create regular content, engage with your social network, grow your followers and schedule a regular stream of activity on agreed platforms. We tailor our services to a profile which best suits your business and we hook everything up with your website.

With social media’s ability to make “content marketing” more engaging, you should begin to see increases in inbound traffic to your site and the commensurate added value that will be a boost to your website’s SEO authority.

Our services include;

  • Bespoke content and customised to the particular social platform.
  • Response to direct messages and enquiries.
  • Response to posts and comments.
  • Reply to follow requests and return ‘likes’ where appropriate.
  • Build audience of followers by engaging with relevant networks.
  • Reputation management and development of online personality.
  • Creation and management of paid ad campaigns if required.

Social Media Management with SearchVista can cover as few or as many platforms as you choose. We always provide analysis of your business and recommend which platforms are appropriate for you.

Here are some of the platforms we work with:

If you’re interesting in finding out how we can deliver an amazing social media profile for your business, then contact SearchVista today.

Advanced Keyword Research

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention.

Industry leading metrics and analytics

We gather all the relevant data from the best in market analytics and use it to improve performance over time. It’s important to know which techniques work and which don’t, every client will have different aims, goals and requirements.

Return on Investment

We don’t spend a penny of yours unless we’re sure it will be a constructive investment. The ultimate goal is to make a success of your business, whichever way you define that success will be how we tailor our services.