“Hi I’m Stan, I used to steal Mars bars from my local paper shop. But now I’m a great Financial advisor.”
A search for Robert Downey Jnr would end up a long way from Iron Man, we assure you. There wouldn’t be any rumours about Chris Evans presenting Top Gear. Before being a blog writer and online reputation manager I once entered a school talent show, my act was lip syncing and dancing to East 17’s ‘smash hit’ Steam. Although I am glad that this wouldn’t show up in Search results for my name, those year 5 girls didn’t know what hit them!
So what kind of a first impression are you making on your potential customers or clients? It only takes one unhappy customer to take to the internet and leave that negative feedback that can lead to a huge drop in your site traffic. Who trusts a financial advisor that stole Mars bars?! Businesses from around the World are at the mercy of the search results, but there is another way. Online reputations can be improved and negative content can be forgotten about. Search Results are all about staying current, once a result is no longer relevant it will be forgotten. So that grumbling customer from 2012 will disappear if you are working hard on an online presence. Creating new engaging content and spreading the word through social media, that you are in fact a reliable Twix eating Financial Advisor can mean that your Mars eating dark days are well behind you.