What’s the wisest investment your growing business should make? Anyone trying to run a business in 2019 knows that it takes a lot of skill to keep all the plates spinning. You don’t want to hire extra people until you’re sure it’s the right time. There’s no value in
PPC
You have to hand it to Google
Love them or hate them, Google are doing a great job with Google Garage. I was passing their store on King Street in Manchester yesterday. It struck me that I tend to spend a reasonable amount of time complaining about various aspects of working with Google Adwords platform, so maybe
Landing Pages or Home Page for Paid Advertising Visits?
So you have a well-optimised PPC campaign that’s bringing exactly the right type of visitors to your site via highly-relevant, exact match phrases. But are they “landing” in the best place on your site? Have you split-tested different scenarios? If you already know what a “Landing Page” is, then you
What’s happened to Adwords text ad URL’s?
Confused by Google’s ongoing change from Destination to Final URL? It’s not surprising. True to form, Google implement a major change requiring agencies to devote a huge number of man hours and barely even a communication other than the normal vague announcements. Just to clarify, this is what you
Google ruined my Sunday, could it ruin yours?
Living in Southern California has its perks and its down falls. However facing a limited water supply because of the historic drought is not the main concern of this ‘Soccer’ fan. This Sunday as I couldn’t see the Manchester derby live, I spent the morning ignoring my smartphone and computer, like a
Will 2015 be the year of Internet revolution?
The internet, during its relatively short life, was born a republic and and has been transformed into a sovereignty. Tim Berners-Lee kindly gifted the World Wide Web to us all, free of charge and from then on a power battle has been waged by the great powers. At the beginning
Maximise Your Adwords Quality Score
Nothing amazes me more than the incredibly poorly implemented campaigns that we regularly compete with in Google Adwords. OK, some campaigns are implemented at a very high level by the end user. The user establishes a basic campaign and pays through the nose for ineffective “head” keywords that don’t convert
Target An Audience on Facebook – But Beware The Cowboys
Facebook is the new frontier for everybody from individuals to companies, entrepreneurs, consultants and, recently, unfortunately, the online advertising cowboys. As in search marketing, any investment in social media marketing needs to be researched and then approached with clear goals in mind. And then it needs to be monitored and