fbpx

Google ruined my Sunday, could it ruin yours?

15 Apr
2015

Google ruined my Sunday, could it ruin yours?

Living in Southern California has its perks and its down falls. However facing a limited water supply because of the historic drought is not the main concern of this ‘Soccer’ fan. This Sunday as I couldn’t see the Manchester derby live, I spent the morning ignoring my smartphone and computer, like a

18 Dec
2014

How the Internet will make honest men out of us all.

A customer calls up to ask for help and is told that you’re too busy. He asks you a question and you ask if he’s deaf. He pulls out his phone, searches “your business” and writes exactly what he thinks of you and your business in brilliantly brutal and concise

23 Nov
2014

“Facebook for Work” all set to take on LinkedIn

The internet is bubbling with energy as it always does when there is news from Mark Zuckerberg, and its not fashion tips. It is not often that the internet giants will miss out on a potential market, the land of social media marketing for businesses is no exception. It’s becoming

17 Sep
2014

The Latest Adwords Outrage

I can’t actually believe that I’m writing this, because even being well aware of Google’s ability to maximise share price directly by reducing adwords campaign efficiency for it’s users, this one really takes the biscuit. We all know that the best return on investment from Adwords is when a campaign

28 Mar
2014

Why Facebook Signals The End Of Niche Print Titles

The category of print publishing that has arguably been least devastated by the ravages of online audience migration, and also therefore has retained a higher proportion of its advertising revenues, is Niche Publications. But the end is nigh. The perceived wisdom to date has been “The more niche the better”.

20 Nov
2013

Use Facebook As A Tool To Boost Business?

Global Social Networking sensation Facebook has been used predominantly to date by individuals. And plenty of them. And what do you get wherever large numbers of eyeballs congregate? Answer, adverts.  But that doesn’t automatically mean that Facebook is a great advertising platform for everybody. And it doesn’t mean that Facebook

26 Mar
2013

Maximise Your Adwords Quality Score

Nothing amazes me more than the incredibly poorly implemented campaigns that we regularly compete with in Google Adwords. OK, some campaigns are implemented at a very high level by the end user. The user establishes a basic campaign and pays through the nose for ineffective “head” keywords that don’t convert

13 Nov
2009

Using A Blog Network For SEO Value

If you’re wondering why your SEO Agency hasn’t managed to satisfactorily improve your Google ranking, ask them if they have promoted links back to the site within a blog network. If they give you a blank look, see them off the premises (or phone) and call SearchVista. The value of